The Basics: A Beginner’s Guide To Social-Media Strategy
Think of setting up social-media profiles the same way you would buying a phone. Sure, finding the phone that best fits your needs is important. But after that, you wouldn’t, for example, expect to...
View ArticleThe Do’s and Don’ts of Email Marketing, Social Media, and Blogs
When doing anything for the first time, it’s important to know where to begin. You wouldn’t, for example, start a race three feet from the finish line. And, if you did, you’d likely be disqualified....
View ArticleThree Things To Know Before Starting A Social-Media Campaign
The biggest mistake most businesses make when beginning a social-media campaign is believing they know how to begin a social-media campaign. Knowing nothing more than it’s easy and takes no more than...
View ArticleGenerating and Converting Quality Leads Through Social Media
There’s a difference between being popular and being profitable. And the difference is money. In other words, if you’re launching a social-media campaign for your business, you’re likely not in it to...
View ArticleThe Simplified Guide To Content and Social-Media Marketing
Change can be challenging for some and totally paralyzing for others. It’s among the reasons so many dismiss the benefits of taking their business online. It’s easier to retreat than it is to keep up...
View ArticleThe Internet, The Gold Rush & Why You Need Social-Media Marketing
Living in the Internet age is a lot like being around for the gold rush. There’s a lot of buzz about the limitless opportunities and possibilities but there are no guarantees that it’ll make you any...
View ArticleThree Keys To Successfully Marketing Your Business Online
On the Internet, content is currency. Having a website, blog, or social-media profiles without content is like having a car without wheels. You’ve got the foundation but you don’t have the means to...
View ArticleThe Fundamentals: 5 More Do’s And Don’ts For Social Media Success
Sometimes all it takes is a simple reminder. After all, it’s easy to forget the basics and fundamentals of anything once you get going. So being reminded of the seemingly small details can often...
View ArticleThree Steps Toward Becoming A More Effective Social Media Manager
Management skills are an important part of having an effective social-media presence. Not only do you have to manage your content and keep up with contacts and comments, you have to effectively manage...
View ArticleThe Basics: Social Media And The Art Of Communication
At its core, social media is about communication. It’s about keeping contact with friends, family, clients, customers, and whoever else you’d like on the list of people you keep in the loop. For...
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